Plunging for Pink at East Side Lake

(ABC 6 News) – A lot of people came out Saturday for the 11th Annual Plunging for Pink in Austin. It’s a way to raise money for breast cancer research at the Hormel Institute.

Samantha Hovland participated in the event in the past and she said she loves to participate and help the community.

And the chilly temps and freezing water didn’t stop the community from taking the plunge.

“Yes it is very very cold but it’s always worth it,” Samantha Hovland said.

One-by-one people took turns submerging themselves in East Side Lake.

And many others came to show their support.

To participate, each person was asked to raise at least 50 dollars in order to take the plunge.

Over the years, plunging for pink has raised over $600,000 for breast cancer research.

Steve Howard was watching the plungers today and he said, “I think it’s a great way to raise money, raise awareness and bring the community together and enjoy a good time and watch people jump into a frozen lake.”

The community doesn’t plan on stopping anytime soon.

People of all ages jumped into the freezing lake and despite their cold toes and wet hair, they say its worth it for a great cause.

A lot of people participated in the event, and some were even brave enough to jump twice. This is part of Austin’s Paint the Town Pink Initiative.

More information about Paint the Town Pink can be found HERE.